Customers respond to what’s relevant. Ensuring they only see relevant products and
content on your digital platforms requires analytical savvy and quality data. And if you’re investing in AI, a model that’s learning from bad data can be worse than useless.
Delivering relevant – and ultimately, intelligent – experiences demands unrelenting
attention to data quality. But typically, data curation is no one’s job.
As a result, curation either becomes an ungainly ad hoc program, forces high-skill talent into repetitive work, or simply doesn’t get done. In these cases, getting your data unstuck requires help.