For global brands, every new market is a new test. What works in New York won’t work
in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders
understand this, implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.
But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem.
So, get marketers to solve it.
That’s why BFM has developed Global Experience Assessment: a unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.