For global brands, every new market is a new test. What works in New York won’t work
in Paris; what works in Paris might not resonate in Buenos Aires. Business leaders
understand this, implementing localization practices across global markets. Every choice matters for a brand, and the stakes are high.

But true localization, the kind that shows real cultural literacy, is a complex equation of messaging, UX, and strategy. Fostering a global brand is all about stepping into your users’ shoes and understanding what fuels their interest. That’s a marketing problem.
So, get marketers to solve it.

That’s why BFM has developed Global Experience Assessment: a unique hybrid program that merges testing, data science, and market research to drive localization efforts and build brands that earn affection the world over.

A global presence comes with distinct challenges – often unexpected ones. Our team has experience helping brands clear these hurdles, so they can move confidently in international markets.

Scalable Testing. Testing can quickly become unsustainable at a global scale.
We’ve solved this by leveraging the vast outsourcing network of Pactera EDGE, our
parent company, putting hundreds of thousands of global resources within reach.

Cross-Team Collaboration. You get the best of both worlds: class-leading localization knowledge, and agency-grade creative thinking.

A Focus on Strategy. We work with you to identify and prioritize business goals, and help stakeholders see the strategic steps necessary to realize global success.

Software, content, testing, research – a lot comes together to evolve your global UX. The result, however, is singular: A brand experience suited for the world stage.

Making sense of sentiment

We leverage the support of Pactera EDGE and its global network of translators and UX
specialists to administer testing that is tailor-made to the specific needs of your project. From structured interviews to linguistic and UX feedback, our teams glean the information that matters to you, whether that’s the effectiveness of your user journey, the tone of your content, or the perception of your brand.

Measuring the market

They may be competitors to you, but to your users, they’re alternatives. It pays to know how you stack up against them. We source participants and engage with them to get honest feedback on the UX, messaging, and design of your competitive set. Results are collected, analyzed by our team, and leveraged to help identify where you stand out – and where you stand to do more.

Know-how for now

Agency chops meet enterprise knowledge to deliver services that are tuned to your
business goals today, tomorrow, and even 10 years from now. Our teams make a
concerted effort to go beyond just telling you the state of things – we chart a practical roadmap for productive change and give you the tools and knowledge to act.